
You've heard it before: "just run some ads!"
But here's what nobody tells you — paid advertising is fuel.
And fuel on a fire that isn't burning yet is just wasted money.
Before you spend a single dollar on Meta or Google ads, there are foundations that have to be in place: a proven offer, the right account setup, tracking that actually works, and somewhere worth sending people. Get those right, and ads become one of the most powerful growth tools available to you. Skip them, and you'll keep wondering why your budget disappears with nothing to show for it.
In this 50-minute online workshop, Bianca McKenzie (Certified Meta Advertising Expert, 20+ years in marketing) will walk you through exactly what needs to be in place — and show you what well-performing ads actually look like in practice.
This is for you if:
You've boosted posts and seen little to no return
You're curious about paid ads but don't know where to start
You've tried ads before and they didn't work — but you're not sure why
You want to grow your business online without burning through your budget

Presented by
Bianca McKenzie, Marketing Strategist
Bianca McKenzie is a marketing strategist with over 20 years of experience, including the past decade focused on digital marketing. She specialises in helping online business owners simplify their marketing, attract more clients, and create sustainable growth — without the overwhelm.
What people are saying...
"Working with Bianca has been such a game-changer for my business! I was stuck spinning my wheels trying to figure out what lead magnets to create and how to package up my offers in a way that made sense. Bianca came in with fresh eyes and a heap of clever, strategic ideas that helped everything click into place. Now I have a clear plan, offers I'm excited about, and a growing list thanks to lead magnets that actually work. She also guided me through setting up the Facebook pixel on MailerLite—lifesaver! She gave me smart, doable ad strategies to get things moving. If you get the chance to work with her—do it! I highly recommend Bianca, she's a real asset to have in your business!"
Mel Driver
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