But somehow, that’s exactly how it feels.
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You’ve downloaded the freebies.
Watched the webinars.
Posted the reels.
Written the emails.
Tried running a few ads (kind of scary).
Even dabbled in funnels, hashtags, maybe a podcast.
And yet…
It still feels like your marketing is more guesswork than strategy.
You wonder:
What am I missing?
Shouldn’t this be working by now?
Do I even have the energy to keep pushing this hard?
You’re not alone.
Most small business owners are doing what they think they should be doing...
But without a clear system or support, it’s no wonder the results feel inconsistent (or non-existent).
There’s pressure to do everything, be everywhere , and constantly create.
You’ve probably felt it:
"Post daily. Start a podcast. Make reels. Grow your email list. Learn Facebook ads. Launch something. Again."
It’s exhausting.
And the worst part?
You’re spending hours trying to figure it all out—without knowing what’s actually moving the needle.
The algorithms change. Your audience ghosts you. You second-guess every decision.
You try a new tactic… and it flops.
So you do what most smart, heart-driven business owners do:
You start working harder.
And slowly, marketing starts to feel heavy. Hustle-y. Maybe even hopeless.
What if…
That’s what the New School of Marketing Business Club is here for.
To stop duct-taping together a marketing plan from scraps of the internet.
To stop wondering what to do next.
And start building a business with clarity, momentum, and repeatable results.
Hello, I'm Bianca McKenzie, and I help business owners like you get their sh*t together with marketing straight-talk, essential resources, and some friendly business banter.
A space where:
You don’t have to “fake it ‘til you make it”.
You can get help that actually fits your business size, stage, and energy.
You finally learn how to market with strategy—not stress.
For the past 10 years I've operated in the online space and if there's one thing I've learned it's you simply can't do everything alone. Especially marketing.
In an office, you'd have the communal room and coffee spot to connect with people, or a meeting to brainstorm ideas for the project you're working on, but as a solopreneur there's nobody to ask if what you're doing is the right thing.
I learned very quickly that I could grow much faster and do much better when I had support from mentors and other peers that I could ask for feedback. As it happens, that's a pretty universal experience.
And as great as the internet is, it feels like the online world has become all about DMs, emails, and self-paced courses. It's lacking connection. It's lacking that collaborative chat vibe.
Think of this as your marketing reset button each month.
One 60–90 min call to:
Get direct feedback and strategy help
Workshop your ads, content, offers or funnels
Join a marketing challenge or co-working session
Ask anything and get unstuck fast
Marketing systems and strategies that work—even if you’ve got limited time and a small audience.
You get full access to a curated library of practical trainings like:
New bite-sized trainings are added regularly based on your questions and what’s working now.
This isn’t a hypey “always be launching” group. This is a focused space for small business owners to learn what works and take consistent action—without burning out.
You don’t need to be in hustle mode. You need:
👉🏼 Clear priorities
👉🏼Strategic tools
👉🏼Real-time support
👉🏼A plan you can actually follow
Small business owners who want to get consistent leads and sales without the overwhelm
Coaches, creatives, consultants, service providers, and course creators
People who are tired of guessing and want a clear plan that actually works
Business owners who want to learn how to market without relying on social media alone
Anyone who wants to build sustainable systems instead of chasing trends
You, if you’re ready to work smarter and more strategically—with support along the way
A monthly membership for practical, proven marketing strategies
1x live call per month for coaching, Q&A, and strategic support
Access to a growing library of self-paced trainings and resources
Step-by-step guidance on content, email, ads, funnels, launches, and more
Designed to help you attract more leads, increase conversions, and grow your income
A calm, no-hype approach to marketing that fits your business and energy
Not a high-pressure mastermind or fast-paced group coaching program
Not built on trendy tactics or chasing every new platform
Not just about organic marketing or just about paid ads—it’s a smart mix of both
Not for businesses looking for overnight success or 10X promises
Not for people who want someone else to do it all for them—this is for action-takers
Not a content factory where you’re expected to post 24/7 to stay relevant
Simple, strategic, and designed to fit into your life—not take over it.
One live Zoom call each month (60–90 minutes)—join live or catch the replay
Immediate access to a library of marketing trainings and templates
Choose your own adventure—start with the topic that matters most to your biz now
Follow a roadmap or dip into a single training when you need it
New resources added regularly based on your feedback and what’s working in real time
You don’t need another course you’ll never finish.
You need a system. A rhythm. A space to get support, ask questions, and grow your business your way.
Monthly live group strategy call
Access to the full self-paced training library
Templates, scripts, checklists, and swipe files
Member input—request topics or trainings!
Join for just $45/month or $499/year
(that's less than $11 per week for custom business support)
Pay in full bonus: Access to the Aimful Ads Academy Resources valued at $1110. Price is listed in USD.
No lock-ins. Cancel anytime. Come for the clarity, stay for the momentum.
Want to pay in AUD? Click here
Want to pay in AUD? Click here
It’s practical. It’s personal. And it’s focused on doing rather than just learning. This isn’t about trends or hype—it’s about building a strong marketing foundation and systems that actually support your business and life.
As a qualified and trained marketer with over two decades experience, there are a lot of things I can help you with. From traditional marketing to digital marketing. Over the past 10 years I've managed Facebook and Instagram advertising campaigns for digital course creators and ecommerce store owners, plus I have mentored a range of businesses from local heating shops to farm stays, to artists, bookkeepers, tourism operators and more. I have strengths and skills in social media strategy, email marketing, funnels, selling and creating online courses, lead generation, building websites and a large variety of digital marketing tools and platforms. I'm confident that I can answer your questions, or if I can't I will know someone who can.
I have over 10 years experience in managing Meta (Facebook & Instagram) ads so yes I can definitely answer your questions and help you with your ads. This membership does not include comprehensive ads training (unless you sign up with the yearly payment option) If you are looking for comprehensive training I suggest that you check out my Aimful Ads Academy (or sign up with the yearly payment option to the Club). If you already know how to manage ads and want to ask your questions in here I can. Please note that I don't offer ad account audits as part of this membership.
The topics we talk about are quite fluid and there are no rigid topics. That said, we'll look at certain talking points and topics over the coming months. This may include things like productivity, content marketing, social media, email marketing, video creation, traditional marketing, networking, identifying opportunities, collaborations etc. The topics are largely driven by what your goals are, what the community needs or what I see happening in the marketing landscape.
Monthly 60-90 minute Zoom calls, access to the resource library + a private Facebook Group for questions and banter in between sessions and to keep momentum going. Please note that there are no calls in Tasmanian school holidays.
You sure can. There's no minimum commitment and you can leave anytime you want. We require a minimum of 48 hours notice before your next payment is due. Simply email hello@biancamckenzie.com
If you purchase at the founding member price, you're locked in to that price for as long as you stay. If you leave and want to come back later, you pay the new price.
Join the membership and you'll be sent instructions on how to join the Zoom calls.
Calls are in the Hobart, Tasmania (AEST/AEDT) time zone. Calls are on the first Mondays of each month at 10.00am.
Please note that there will be NO CALLS during school holidays which are:
12 April - 27 April
5 July - 20 July
27 September - 12 October
19 December - 4 February (2026)
Unfortunately I'm not in a position to offer later/evening calls right now as I'm juggling my young family.
Yes, calls will be recorded and a quick recap of topics will be sent out. Call recordings will only be available for a limited amount of time. The power of the calls are in the live access as we brainstorm for your business right there and then, so showing up live is more beneficial to your business and momentum.
No. You get to choose when you want help, what you want help with and how much you need. It's a dip in and out kind of support. We're here to help you succeed, it's up to you how much you want us to help you with that and we understand that some of you might not be available on certain days.
For those who pay annually, you'll get access to the Aimful Ads Academy which includes tools and resources to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram Ad strategies for any budget. It's a comprehensive program that teaches you advanced Meta advertising strategies and methods. (Normally $1110)
Let’s build it—together.
(that's less than $11 per week for custom business support)
Pay in full bonus: Access to the Aimful Ads Academy Resources valued at $1110.
Price is listed in USD.
Want to pay in AUD? Click here