The no fluff, access to genius marketing smarts membership
Weekly business momentum calls for less than dinner with friends
(much better business advice too)
Want to pay in AUD? Click here
Are you a solopreneur (or someone with a teeny-tiny team) who:
Craves some office banter (and your cat, sweet as he is, just doesn't cut it anymore)
Wants to tease out the kind of creative concepts that you only get from a good round table session
Needs a marketing boost, some fresh inspo, and the odd bit of encouragement
Misses impromptu catch-ups with colleagues - the kind that sparks ideas and motivate forward momentum
Sometimes just needs a sanity check to see if you're still on the right track (without forking out five figures for a marketing mastermind)
Really just wants to kick around ideas with likeminded people without having to buy an entire program
Is willing to invest to get questions answered - but you don't want to sell your second born for it
I get it - working for yourself is amazing, and the freedom and flexibility is unbeatable.
But what you gain in independence, you sometimes sacrifice in collaboration, innovation, and good old water cooler chat.
The right support and having the right community around you can certainly make a huge difference when it comes to growing or improving your business.
Which is why being alone in business - shouldering every burden and making every decision yourself - sometimes downright sucks. Especially when it comes to marketing, because it's so unique to your industry and situation. Pre-recorded courses aren't always what you need, especially if you're in a growth phase, are new to running your own business, or are feeling a bit stagnant.
How familiar are these situations?
You've spent more than a reasonable amount of hours trawling Google, ChatGPT, Instagram, and Facebook to get ideas for your marketing strategies, only to second guess yourself again and again.
It feels like you've used just about every marketing tactic under the sun, but you're simply not seeing results (or maybe you have trouble figuring out what numbers to look at).
You've tried everything, like posting daily on social media, sending out emails every week, and getting your face on video on the regular, but you still feel confused and unsure it's the right thing for your business.
You're so focused on questioning what you should be doing that you end up doing nothing at all. Yikes!
You don't want another program full of regurgitated information. You're tired of wasting time, money, and energy on advice that isn't specific to your business and gives you zero results. You're ready for real, specific answers and you just want to talk to someone.
Stop going around in circles, wondering if what you're doing is right, or if you're missing something.
✨ It's time to ask the question, get an answer and get on with it ✨
Hello, I'm Bianca McKenzie, and I help business owners like you get their sh*t together with marketing straight-talk, a good business brainstorm, and some friendly business banter.
It's all talk, no training.
Sounds a bit backwards, doesn't it? But it works. Truly.
The key is collaboration.
(and I'll also give you access to resources and tools that I know, use and trust)
For the past 10 years I've operated in the online space and if there's one thing I've learned it's you simply can't do everything alone. Especially marketing.
In an office, you'd have the communal room and coffee spot to connect with people, or a meeting to brainstorm ideas for the project you're working on, but as a solopreneur there's nobody to ask if what you're doing is the right thing.
I learned very quickly that I could grow much faster and do much better when I had support from mentors and other peers that I could ask for feedback. As it happens, that's a pretty universal experience.
And as great as the internet is, it feels like the online world has become all about DMs, emails, and self-paced courses. It's lacking connection. It's lacking that collaborative chat vibe.
That's why I created the Club. I'm all about no BS brainstorming 🧠
The Club is your virtual water cooler. It's the place to ask questions and kick around your marketing ideas. It's the place to be for business talk - with a good dose of creativity and a lack of formality.
The Club is a unique style of support for business owners who simply want a place to ask questions and not wade through another pile of information they'll never use.
Just a good ol' chat ☕️
Because you know what happens when you get to talk and brainstorm with likeminded people?
Magic happens.
No, not the kind my 6-year-old daughter believes in 🧚🏼🦄
The kind where:
You wake up every morning excited to tackle your marketing ideas, because you have confidence in what you've come up with and you've talked it through with a marketing mentor and group of people who want to see you do well.
You book clients and convert students with ease and you finally feel confident with the steps you're taking to move your business forward.
You have more time (and more money) now that you're not stressing about your next marketing steps. It really puts your mind at ease that if ever you have a business question you know where to go.
Honestly, how good is having a group of business besties at your fingertips?
It's a no fuss, no BS brainstorming and momentum club.
Because really, you don't need all the extras (even though you'll still get some anyway). You just need answers for YOUR business, and they can't be pre-recorded.
Want to pay in AUD? Click here
So here's what's inside:
Weekly 60-90 minute group zoom calls (4 calls per month*)
Private Facebook Group (with Loom recordings for questions that need visual support)
Access to my resource and tools library (and I can add to this if you need me to record a tutorial on something)
Bonus for yearly payment: Access to the Aimful Ads Academy Resources (Normally $1110)
Call #1
First Monday 10.00am
Setting intentions for the month ahead
Call #2
Second Wednesday 10.00am
Q&A
Co-working
or what is needed by the community
Call #3
Third Wednesday 10.00am
Q&A
Co-working
or what is needed by the community
Call #4
Fourth Thursday 10.00am
Q&A
Co-working
Evaluate our progress
*Please note, there will be no calls during the Tasmanian school holidays. Calls will be roughly every week. Please download the exact schedule here.
You'll also get access to these resources:
Click on each image to learn more about each program.
Facebook Ads Prep School
Find out what you need to know and do BEFORE spending money on Facebook & Instagram ads.
Invisible Ad Funnel Playbook
A practical, step by step guide to making a big impact with a tiny budget. Start getting noticed on Facebook & Instagram.
Client Attraction Code
The secret-sauce Facebook ads strategy for sustainable engagement, growth and better conversions.
Funnel Fundamentals
Building effective sales funnels that drive conversions and grow your business. A clear roadmap to map out, build, and optimise your funnels. Save time, reduce chaos, and focus on scaling your business.
Lean Podcast Launch Method
Has podcasting been on your list for way too long, but you’ve promised yourself that one day you’ll launch it? I’m here to help you launch your podcast lean and fast.
Aimful Ads Academy
Tools, resources and 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram Ad strategies for any budget.
(Only for yearly members)
Who it's for:
Solopreneurs who want the support of a marketing mentor who has been there before.
Business owners who want support, advice, ideas and a sanity check.
Those who want a group of business besties who maybe aren't on the same journey but are on the same level when it comes to the need for collaboration, innovation and momentum.
What is it:
A place to brainstorm marketing ideas, tactics, and tools.
A platform for questions about your marketing activities.
A club to devise creative ideas and ways to attract clients and grow your business.
Weekly Zoom calls (except for school holidays).
And exclusive Facebook group for quick questions that can't wait until calls (or anything that needs a demo via Loom).
What is it not:
A place to get your Meta advertising campaigns audited.
A Meta advertising only group (I can answer some questions, but the aim is to brainstorm ideas and answer marketing questions).
Advertising or marketing training.
A learning platform. Nope, it's all communication and custom answers here.
How it works:
Each week we connect on a group call, through Zoom. We talk about your business and marketing plans and activities, and we brainstorm ideas for your business growth.
We have a rough plan, but there's no set agenda. We focus on exactly what you need at that time, in that moment.
It could be ideas for your email marketing, tools to add to your repertoire, topics for your social media posts, or something else entirely.
The Club is a brainstorming container, ideas generator, a momentum builder or whatever you need it to be that week.
Remember, it's mostly to talk and tease out ideas. No pre-recorded training.
The investment:
$45/month or $499/year
(that's less than $11 per week for custom business support)
Pay in full bonus: Access to the Aimful Ads Academy Resources valued at $1110. Price is listed in USD.
Want to pay in AUD? Click here
Here's what happens after you clickety-click that magical button!
You'll be taken to a page with two payment options: either $45 per month or $499 for 12 months.
Right after you pay, you'll get a confirmation email with all of your fancy membership deets (where to go, how to log in, where to find our amazing online community, etc.)
Every week you'll have the opportunity to join me and other club members on a call via Zoom (plus every so often I hand out wild card 1:1 calls)
In the future I might add other elements to this, but at the moment it's just the weekly calls, co-working calls and access to resources because that's what I feel is most needed right now. Please note that there won't be any calls during school holidays (see FAQs).
Want to pay in AUD? Click here
Frequently Asked Questions
What is the New School of Marketing Business Club?
It's a brainstorming 'container' and momentum builder for business owners who don't want to do another program, but they want to be able to ask questions, work towards a goal, get marketing and business support and have a chat. I like to think of it as a business and mentoring membership (without the one on one price tag).
What can you help me with?
As a qualified and trained marketer with over two decades experience, there are a lot of things I can help you with. From traditional marketing to digital marketing. Over the past 10 years I've managed Facebook and Instagram advertising campaigns for digital course creators and ecommerce store owners, plus I have mentored a range of businesses from local heating shops to farm stays, to artists, bookkeepers, tourism operators and more. I have strengths and skills in social media strategy, email marketing, funnels, selling and creating online courses, lead generation, building websites and a large variety of digital marketing tools and platforms. I'm confident that I can answer your questions, or if I can't I will know someone who can.
Do you answer questions about Facebook/Instagram ads?
I have over 10 years experience in managing Meta (Facebook & Instagram) ads so yes I can definitely answer your questions and help you with your ads. This membership does not include comprehensive ads training (unless you sign up with the yearly payment option) If you are looking for comprehensive training I suggest that you check out my Aimful Ads Academy (or sign up with the yearly payment option to the Club). If you already know how to manage ads and want to ask your questions in here I can. Please note that I don't offer ad account audits as part of this membership.
Do we have set topics?
The topics we talk about are quite fluid and there are no rigid topics. That said, we'll look at certain talking points and topics over the coming months. This may include things like productivity, content marketing, social media, email marketing, video creation, traditional marketing, networking, identifying opportunities, collaborations etc. The topics are largely driven by what your goals are, what the community needs or what I see happening in the marketing landscape.
What's included?
Weekly(ish) 60-90 minute Zoom calls, access to the resource library + a private Facebook Group for questions and banter in between sessions and to keep momentum going. Please note that there are no calls in Tasmanian school holidays.
Can I cancel?
You sure can. There's no minimum commitment and you can leave anytime you want. We require a minimum of 48 hours notice before your next payment is due. Simply email hello@biancamckenzie.com
Will I pay the same price forever?
If you purchase at the founding member price, you're locked in to that price for as long as you stay. If you leave and want to come back later, you pay the new price.
How do I access the calls?
Join the membership and you'll be sent instructions on how to join the Zoom calls.
When are the calls?
Calls are in the Hobart, Tasmania (AEST/AEDT) time zone.
The first call of the month is on Mondays at 10.00am - this call is to set our intentions for the month. The second and third calls of the month are on Wednesdays at 10.00am, in these calls we'll focus on what's needed by the community and our fourth call of the month is on Thursdays at 10.00am to evaluate our progress and I'll answer more questions.
Please note that there will be NO CALLS during school holidays which are:
12 April - 27 April
5 July - 20 July
27 September - 12 October
19 December - 4 February (2026)
Unfortunately I'm not in a position to offer later/evening calls right now as I'm juggling my young family.
Will the calls be recorded?
Yes, calls will be recorded and a quick recap of topics will be sent out. Call recordings will only be available for a limited amount of time. The power of the calls are in the live access as we brainstorm for your business right there and then, so showing up live is more beneficial to your business and momentum.
Will I need to come to all of the calls?
No. You get to choose when you want help, what you want help with and how much you need. It's a dip in and out kind of support. We're here to help you succeed, it's up to you how much you want us to help you with that and we understand that some of you might not be available on certain days - that's why we've selected 3 different days for the calls. If you can only do Mondays, then you only join Mondays.
What is the bonus when you pay annually?
For those who pay annually, you'll get access to the Aimful Ads Academy which includes tools and resources to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram Ad strategies for any budget. It's a comprehensive program that teaches you advanced Meta advertising strategies and methods. (Normally $1110)
The investment:
$45/month or $499/year
(that's less than $11 per week for custom business support)
Pay in full bonus: Access to the Aimful Ads Academy Resources valued at $1110.
Price is listed in USD.
Want to pay in AUD? Click here
