Watch Me Set Up a Lead Generation Ad From Scratch
A 30-minute look-over-my-shoulder video showing you exactly how I set up Meta ads for leads — step by step, nothing hidden.
$9
One-time payment · Instant access · Watch anytime
You've been meaning to run Meta ads. But where do you even start?
You know Meta ads could be a game-changer for growing your course or membership. You've probably even had a poke around Ads Manager and thought... okay, this is overwhelming.
There's so much conflicting advice out there. Should you boost a post? Use a campaign? What objective do you even pick? And how do you know if it's actually working?
What you really need is to just watch someone do it.
Not a polished course with modules and theory. Not a generic YouTube tutorial. Just an experienced ads strategist sitting down, opening up Ads Manager, and showing you exactly what she does — and why.
That's exactly what this is.
Here's what's inside the video
A full 30-minute screen recording of me setting up a leads campaign in Meta Ads Manager — exactly as I do it for my clients
How I choose the right campaign objective for lead generation (and why it matters more than people realise)
My audience setup process — who I target, how I structure it, and what I avoid
Ad creative and copy — how I put it all together at the ad level so it's ready to go live
The settings I always check before hitting publish (these are the things most people miss)
My honest commentary throughout — the thinking behind every decision, not just the clicks
This is for you if...
You run a course or membership
You're new to Meta ads
You've boosted posts but want to do it properly
Ads Manager feels intimidating
You learn by watching, not reading
You want to generate leads on autopilot
You don't need to be techy. You don't need a big budget. You just need to see how it's done by someone who does this every day — then you can follow along and set up your own.
"The most common thing I hear from course creators is 'I wish I could just watch someone do it.' So I hit record and did exactly that."
Hi, I’m Bianca McKenzie
I get paid to make Facebook pay your bills.
I'm a Certified Meta Advertising Expert with 20+ years of marketing experience and I run The New School of Marketing — helping course creators, membership owners, and service providers get results from Meta ads without the overwhelm.
I set up lead generation campaigns like this one regularly. This video is me doing exactly what I'd do for a client — just with the screen recorder running so you can see every step.
No fluff. No theory. Just the real thing.
Watch the whole thing for just $9
Instant access. Watch at your own pace. Pause, rewind, follow along — it's yours to keep.
One-time payment · No subscription · Watch anytime
Frequently Asked Questions
When will I receive it?
You’ll receive immediate access to the video. There’s no drip feeding, no waiting. You start right now.
How long will it take to complete?
The video is just 30 minutes. Your readiness depends on how much of the Facebook Ads system you have already implemented and what you’ll need to still put in place.
Why is it priced so low?
The course is priced at $37 $9 because I want you to see how easy it is to get started with Facebook advertising. I see too many people who really want to try ads but aren’t sure where to start.
Can I start Facebook ads after the video?
Yes, after you’ve watched the video, you are ready to set up your own ad. Whilst this video doesn’t teach you all the ins and outs of how to setup or run your ads, it teaches you the basics of setting up your first ads.
Will this video teach me how to set up and run Facebook ads?
This video will show you how I set up a lead generation ad. You are literally looking over my shoulder as I set it up. So yes, it will show you how to set up and run your first lead generation Facebook (& Instagram) ad.
