Q4 STRATEGY INITIATIVE
You've got 10(ish) weeks left this year. That's enough.
Your marketing went quiet. Maybe it was a busy year, maybe life got in the way, maybe you just ran out of steam. Either way, Christmas is coming, you'd like some sales before the year ends, and you're not sure where to start.
90 Day Plan · Immediate Access · Zero Fluff
Q4 REALITY CHECK
Most advice for a quiet quarter is to post more, try a new platform, or find a whole new audience. That's a lot of effort on a very short runway.
But the people most likely to buy from you this Christmas are already out there. Past customers. People who enquired but never bought. Subscribers who open your emails. Followers who comment on your posts. They haven't gone anywhere. They've just stopped hearing from you.
The Last 90 Days
is a 12-week plan built around them. Each week has one page, three actions, and about two hours of work. No content calendar. No new platforms. No hustle.
The plan runs in three phases:
Restart (weeks 1-4): choose one offer, find your warm people, write a simple message, and break the silence.
Sell (weeks 5-9): announce your offer, show proof, answer hesitations, and run one focused seasonal push into Black Friday (or something else if you don't do Black Friday).
Close (weeks 10-12): follow up with everyone who nearly said yes, sell to the last-minute crowd, then stop.
Imagine opening your laptop on a Monday and knowing exactly what to do.
One page. Three actions. No scrolling through ideas, no guilt about everything you haven't done.
Imagine sending a message to someone who bought from you last year, and getting a reply that starts, "I was just thinking about you."
Imagine reaching December with a clear offer, a list of people you've actually spoken to, and a handful of sales that came from a plan you followed, instead of another quarter of good intentions.
What's inside:
A 23-page workbook with a page for every week, from choosing your one offer to a Black Friday push and a last call before Christmas
13 copy-and-paste email and message scripts
8 fill-in-the-blank post prompts
A weekly scoreboard, so you can see what's working
A short "start here" video that walks you through it and gets Week 1 done
You don't need to do everything. You need a simple plan for the next twelve weeks, and a first step you can take today.
There's no fake urgency here, because you don't need it. The clock is already running. Every week that passes without a plan is a week closer to December with nothing to show for it, and the fix takes about two hours a week, not a total reinvention.
Ten to twelve weeks. Three actions a week. Start with the people who already know you.